RICHARD KIRK
LATEST ARTICLES
Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.
10 Sep 2024
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
12 Aug 2024
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
08 Jan 2024
EssenceMediacom's strategy chief reveals new research into media channel signalling strength.
08 Dec 2022
Strategy Leaders: The relationship between reach and business results has eroded dramatically. We've found 'Right Reach' is a better predictor of success in a fragmented media system, says Zenith's strategy chief.
09 Nov 2021
As pressure builds for brands to introduce net zero climate targets, are we doing enough to safeguard advertising as a driver for sustainable growth?
09 Jun 2020
Amidst uncertainty, and under pressure, how can marketers quickly and credibly build new strategies and comms plans? Richard Kirk, CSO at Zenith, offers his advice.
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